Online Advertising

Digital Advertising companies offer advertising and promotion-related services, which directly affect the sales and purchase of products. Online Advertising Companies play plenty of roles that often lead to instantaneous action: buying the product or availing of any service. With an advertising company handling your brand, it is more significant that the cost of the advertising campaigns is relatively lesser than with the other media. Marketing and promotion are the most important part of an online business that needs to be done properly to get good results. An experienced Online Advertising Company will take up the responsibility to ensure good positioning of your business on the web, and will also acquire leads for your business.

Social media advertising, are advertisements served to users on social media platforms. Social networks use its audience’s  information to provide relevant advertisements based on interactions within a particular platform.When the target audience aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.

One of the major benefits of social media advertising is that advertisers can take advantage of the users’ demographic information and target their ads accordingly. Online marketing services can help you target users with hundreds of parameters, from demographic data which includes age, gender, income, level of education, and marital status to browsing preferences and social behavior. In addition, social media advertising offenders advanced targeting options to increase personalization and relevance. Advance targeting includes:

• Interest: Targeting people that have an interest in your product, service, industry or your competitor
• Behavioral/Connection: Targeting people with a connection to your page, app, group, event, etc.
• Custom Audiences: Targeting by uploading your list of email addresses, phone numbers, users IDs, or usernames into the network and targeting them on Twitter or Facebook.
• Look-alike: Getting new customers by targeting people similar to your current users and customers.

Here are 5 most important platforms where social media marketing can help you boost your business:

• Facebook Advertising- Facebook Advertising is the primary tool for creating and analyzing your Facebook ad campaigns. When advertising on Facebook, you are required to set your ad objective. This type of social media advertising offers various objectives to help you accomplish your target goals online.
• Instagram Advertising- Instagram Advertising are posts or Stories that a business pays to promote to other users’ Instagram feeds. They just look like regular Instagram posts, but are always identified by a “Sponsored” label.
• Twitter Advertising- Twitter advertising is basically a great platform for your brand to promote its products and reach new users who might be interested in what your brand offers. 
• LinkedIn Advertising- LinkedIn Advertisements, are paid advertisements shared on LinkedIn. There are three main types of LinkedIn ads available that can be used to any company objective. 

Snapchat Advertising- Snapchat provides a self-serve advertising platform, which allows you to create ads, launch campaigns, monitor performance, and optimize towards your goals – all in one place.

Pay-per-click (PPC) is an online advertising method in which an advertiser pays a publisher every time an advertisement link is “clicked” on. PPC is known as the cost-per-click (CPC) model. The pay-per-click is offered by search engines e.g., Google and social networks such as Facebook, Instagram etc. Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.

Pay-Per-Click advertising, is an automated process which is  followed by major search engines to determine the relevance of the ads that appear on their search engines results page. At the auction, advertisers bid on keywords that are useful to their business.  These are search terms they want to display, their ads. 

Keyword search tools are used  to find relevant keywords with the right volume and the average cost per click. Once you have the specific keyword, create an ad and set it up in the search engine platform. Add the keywords that you wish the ads to trigger for.Set the bids accordingly in the ad section of the search results their ad will show.  Apart from bid price, the ads platform also looks at factors such as ad extensions and quality score to determine which ad is suited for the highest position.

Types of PPC ads

1. Search ads: Search ads are the most common ads one can see in the search results. These PaAy Per Click ads appear at the top and bottom of the search results. These ads are tagged with the word “ad” which indicate paid content. 
2. Display ads: Display ads are another Pay Per Click ad type you can use to reach people interested in your business. Instead of being all-text ads, these ads typically include a photo and text.These ads enable you to target an  audience  you believe are interested in your business
3. Social ads: Social media ads are one of the most popular types of advertising. These advertisements appear in social media feeds on different platforms. It’s a very effective way to connect with social media users.
4. Remarketing ads:  A remarketed advertisement is one of the types of PPC campaigns you can run to re-engage your audience. Many users will visit your website and learn about your products or services but won’t convert. Whether they need more time or want to consider other products, they may not choose your business immediately. This is when Remarketing ads can help you 
5. Google shopping: Google shopping ads are another type of paid advertising your business can use to help leads find your products. These advertisements appear in a carousel format above the main Google search results. It allows consumers to see the products and prices before they click on someone’s website. 
6. Local service ads:The ad is one of the most exclusive types of paid advertising. If your business falls under local service categories, you can run a local service ad. These service ads operate differently from traditional Google ads.
7. Gmail sponsored promotions: You can reach interesting leads in more places than one. With Gmail-sponsored promotions, you can reach interested leads directly in their inbox.

8. Instream ads:  Instream advertisements appear in videos on YouTube.If you’ve ever watched content on YouTube, you must have seen some form of an advertisement before or while watching a video. Whether it’s a full-screen, a small sidebar ad, or the non-skippable ad you’ve encountered through watching videos.